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What is testing?

Hey guys of troponado,
I’m currently working on my business journey and I’ve reached the phase I need to find clients and the only resonable way seems to cold call/fb message local businesses without website (I’m offering web site building service)
How can I apporach them?
Is saying “Hey , I saw your business doesn’t have a website and I’m currently offering good deal for a high quality responsive website for business that will allow your costumers to see x and x on it”
Is good enough?
How can I imporve my tactic to increase the chance of finding a costumer?
I also have no idea in SEO or link building so what I offer is a plain system/website without any marketing and that make me a little unsure what benefits will the owners get
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